The new branch of Bäckerei Möbius is located in the pre-cashier zone of EDEKA Jäckel in Dresden. The aim of the planning was to put the baked goods in the sales area in the foreground and to make the seating area as attractive as possible for customers despite having little direct light, so that they are literally “drawn in”. The counter was integrated into the existing architecture of the market in such a way that customers can see the baked goods, but the counter presentation is not blown up. Individual wallpaper and tiles in shades of green, combined with warm but restrained lighting, give the seating area a cosy atmosphere. The highlight in the seating area is a tree made of real, individual bread sliders in the centre, which is unique in this way.
Bäckerei Möbius GmbH & Co. KG
Type of counter
Bakery counter; glass top is a special construction
Tree of bread sliders in the centre of the seating area