EDEKA
Gotthardt
Duderstadt

Header Edeka Gotthardt

At the EDEKA Neukauf Gotthardt, the service area has been purposefully upgraded and partially redesigned. The result is a fresh food section that builds on existing structures and impresses both functionally and aesthetically.

The centerpiece is the newly built fish counter in a striking ship shape. It serves as a clear focal point within the approximately 25-meter-long service area and, thanks to its curved form, creates an open, inviting atmosphere. The concept is complemented by warm wood surfaces and redesigned back panels, which give the area a clean and high-quality appearance. At the same time, the rest of the service area was converted to CO₂ refrigeration, and existing furniture was integrated.

The result is a seamless fresh food section that harmoniously combines technology, design, and function.

Successful retail design projects are born when craftsmanship meets business acumen—Kramer has created a space for us that really sells!
Logo Edeka Gotthardt

Daniel and Dominik Gotthardt

EDEKA Gotthardt

flaeche icon

Space

4.115 m²

Kalenderblatt

Opening

October 12, 2025

Seitenansicht Theke

Type of counter

PRIMO®

Stern/Highlight

Highlights

Fish counter in a distinctive ship shape, a continuous service counter approximately 25 meters long, conversion to CO₂ refrigeration throughout the service area

Seitliche Perspektive der Fischtheke mit geschwungener Form und klarer Kundenführung.
Fischtheke in Schiffsform als Blickfang im Frischebereich mit klarer Linienführung und Holzoptik.
Übersicht des Frischebereichs mit Käse- und Fischtheke sowie abgestimmter Beleuchtung und Materialität.
Fischtheke mit moderner Präsentation und neu gestalteter Rückwand im EDEKA Gotthardt.
Käsetheke mit klarer Warenpräsentation und harmonischem Zusammenspiel aus Holz und Licht.
Bedientheke für Wurst und Fleisch mit strukturierter Wareninszenierung und stimmigem Farbkonzept.
Großzügiger Frischebereich mit durchgängiger Thekenanlage für Fleisch- und Wurstwaren.

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YOUR CONTACT
for shopfitting

Julian Woelki

Julian Woelki and his team are experts in the design and execution of inventive shopfitting concepts.